Lesson proof
Concept, demo, checklist, lab, and assignment evidence.
UX / Web Design / SEO / Analytics / Digital Marketing / Web Designer and Digital Marketing Specialist
Web Designer and Digital Marketing
Teach learners to design, launch, measure, and improve professional websites and campaigns: UX/UI, responsive layouts, branding, content, SEO, analytics, conversion, social, email, paid ads, CMS/no-code tools, accessibility, and portfolio evidence.
Web design portfolioDigital marketing campaign evidenceSEO and analytics readiness
Start domain mock testPlatform-wide module outputs
Every module now feeds portfolio proof and CV readiness.
Portfolio pack
Requirement, artifact, validation, risk note, and interview story.
CV signal
Role-specific skill statement linked to a score or artifact.
Review queue
Submitted evidence can support dashboard, readiness, and career exports.
Open materials
Web design and digital marketing foundationsLesson + portfolio pack + CV evidenceBrand strategy audience personas and positioningLesson + portfolio pack + CV evidenceUX research user journeys and information architectureLesson + portfolio pack + CV evidenceWireframing prototyping and visual design systemsLesson + portfolio pack + CV evidenceResponsive web design HTML CSS and no-code buildersLesson + portfolio pack + CV evidenceAccessibility usability and inclusive designLesson + portfolio pack + CV evidenceContent strategy copywriting and storytellingLesson + portfolio pack + CV evidenceSEO fundamentals technical on-page and local SEOLesson + portfolio pack + CV evidenceAnalytics GA4 tagging and conversion trackingLesson + portfolio pack + CV evidenceLanding pages conversion rate optimization and A/B testingLesson + portfolio pack + CV evidenceSocial media marketing and community growthLesson + portfolio pack + CV evidenceEmail marketing CRM and lifecycle automationLesson + portfolio pack + CV evidencePaid search paid social and campaign budgetingLesson + portfolio pack + CV evidenceCMS website operations performance and maintenanceLesson + portfolio pack + CV evidenceDigital marketing reporting and client communicationLesson + portfolio pack + CV evidenceWeb design and marketing capstoneLesson + portfolio pack + CV evidence
Certification objective coverage
Every provider-aligned module is connected to a lesson, labs, mock questions, and implementation proof.
This is the track-level audit view for blueprint alignment. Exact exam wording should still be checked against the current official provider guide before public exam-code claims are made.
web-designer-digital-marketing.web-design-and-digital-marketing-foundations.01 / 6% weight
Apply Web design and digital marketing foundations decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Web design and digital marketing foundations in plain language and explain the provider service family it belongs to.
- Show how Web design and digital marketing foundations is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.brand-strategy-audience-personas-and-positioning.02 / 6% weight
Apply Brand strategy audience personas and positioning decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Brand strategy audience personas and positioning in plain language and explain the provider service family it belongs to.
- Show how Brand strategy audience personas and positioning is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.ux-research-user-journeys-and-information-architecture.03 / 6% weight
Apply UX research user journeys and information architecture decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define UX research user journeys and information architecture in plain language and explain the provider service family it belongs to.
- Show how UX research user journeys and information architecture is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.wireframing-prototyping-and-visual-design-systems.04 / 6% weight
Apply Wireframing prototyping and visual design systems decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Wireframing prototyping and visual design systems in plain language and explain the provider service family it belongs to.
- Show how Wireframing prototyping and visual design systems is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.responsive-web-design-html-css-and-no-code-builders.05 / 6% weight
Apply Responsive web design HTML CSS and no-code builders decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Responsive web design HTML CSS and no-code builders in plain language and explain the provider service family it belongs to.
- Show how Responsive web design HTML CSS and no-code builders is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.accessibility-usability-and-inclusive-design.06 / 6% weight
Apply Accessibility usability and inclusive design decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Accessibility usability and inclusive design in plain language and explain the provider service family it belongs to.
- Show how Accessibility usability and inclusive design is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.content-strategy-copywriting-and-storytelling.07 / 6% weight
Apply Content strategy copywriting and storytelling decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Content strategy copywriting and storytelling in plain language and explain the provider service family it belongs to.
- Show how Content strategy copywriting and storytelling is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.seo-fundamentals-technical-on-page-and-local-seo.08 / 6% weight
Apply SEO fundamentals technical on-page and local SEO decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define SEO fundamentals technical on-page and local SEO in plain language and explain the provider service family it belongs to.
- Show how SEO fundamentals technical on-page and local SEO is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.analytics-ga4-tagging-and-conversion-tracking.09 / 6% weight
Apply Analytics GA4 tagging and conversion tracking decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Analytics GA4 tagging and conversion tracking in plain language and explain the provider service family it belongs to.
- Show how Analytics GA4 tagging and conversion tracking is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.landing-pages-conversion-rate-optimization-and-a-b-testing.10 / 6% weight
Apply Landing pages conversion rate optimization and A/B testing decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Landing pages conversion rate optimization and A/B testing in plain language and explain the provider service family it belongs to.
- Show how Landing pages conversion rate optimization and A/B testing is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.social-media-marketing-and-community-growth.11 / 6% weight
Apply Social media marketing and community growth decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Social media marketing and community growth in plain language and explain the provider service family it belongs to.
- Show how Social media marketing and community growth is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.email-marketing-crm-and-lifecycle-automation.12 / 6% weight
Apply Email marketing CRM and lifecycle automation decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Email marketing CRM and lifecycle automation in plain language and explain the provider service family it belongs to.
- Show how Email marketing CRM and lifecycle automation is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.paid-search-paid-social-and-campaign-budgeting.13 / 6% weight
Apply Paid search paid social and campaign budgeting decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Paid search paid social and campaign budgeting in plain language and explain the provider service family it belongs to.
- Show how Paid search paid social and campaign budgeting is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.cms-website-operations-performance-and-maintenance.14 / 6% weight
Apply CMS website operations performance and maintenance decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define CMS website operations performance and maintenance in plain language and explain the provider service family it belongs to.
- Show how CMS website operations performance and maintenance is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.digital-marketing-reporting-and-client-communication.15 / 6% weight
Apply Digital marketing reporting and client communication decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Digital marketing reporting and client communication in plain language and explain the provider service family it belongs to.
- Show how Digital marketing reporting and client communication is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
web-designer-digital-marketing.web-design-and-marketing-capstone.16 / 10% weight
Apply Web design and marketing capstone decisions to Web Designer and Digital Marketing Specialist scenarios
Implementation proof
- Define Web design and marketing capstone in plain language and explain the provider service family it belongs to.
- Show how Web design and marketing capstone is implemented through a guided configuration, simulator, command, diagram, notebook, or case study.
- Capture evidence with screenshots, command output, logs, metrics, topology state, policy review, query result, or troubleshooting notes.
- Connect the evidence to a portfolio pack, CV-ready skill statement, and mock-test weak-domain recovery action.
Evidence requirements
- Correct scenario decision in mock exam
- Written explanation of the key requirement or constraint
- Hands-on lab evidence or troubleshooting proof
- Portfolio pack with requirement, artifact, validation, risk note, and interview story
- CV-ready skill statement linked to a score, artifact, or project result
Test readiness
Mock test by domain
Practice every domain in this track with exam-style questions, answer keys, and explanations.
Open mock testMost in-demand certification materials
High-value certificates connected to this track.
Google Skillshop
Google Analytics Certification readiness
Needs reviewLast verified: Not verifiedNext review: Provider source review required
Designers, marketers, founders, and analysts who need GA4 event, conversion, audience, campaign, and reporting fluency.
Google Analytics Certification readiness is mapped to platform lessons and labs, but still needs a dated official-source review.
- GA4 event, conversion, audience, attribution, and report vocabulary map
- Measurement plan, UTM, funnel, and dashboard practice tasks
- Analytics interpretation and optimization scenario questions
Google Skillshop
Google Ads Search Certification readiness
Needs reviewLast verified: Not verifiedNext review: Provider source review required
Digital marketers planning paid search campaigns, budgets, keywords, landing pages, conversion tracking, and optimization.
Google Ads Search Certification readiness is mapped to platform lessons and labs, but still needs a dated official-source review.
- Search intent, keyword match type, ad group, budget, bidding, quality score, and conversion checklist
- Campaign structure and landing-page alignment drills
- Paid search optimization and reporting workbook
Meta Blueprint
Meta Certified Digital Marketing Associate readiness
Needs reviewLast verified: Not verifiedNext review: Provider source review required
Marketers managing social campaigns, content calendars, audiences, creative testing, pixels, and reporting.
Meta Certified Digital Marketing Associate readiness is mapped to platform lessons and labs, but still needs a dated official-source review.
- Audience, placement, creative, objective, pixel, and campaign structure notes
- Organic and paid social content planning worksheet
- Social campaign performance and creative testing drills
HubSpot Academy
HubSpot Content Marketing and Email Marketing readiness
Needs reviewLast verified: Not verifiedNext review: Provider source review required
Learners building content strategy, email campaigns, CRM segmentation, lead nurturing, and lifecycle automation.
HubSpot Content Marketing and Email Marketing readiness is mapped to platform lessons and labs, but still needs a dated official-source review.
- Content pillar, topic cluster, campaign calendar, and lead magnet planning notes
- Email segmentation, subject line, automation, consent, and deliverability checklist
- Lifecycle nurture workflow and content performance review tasks
SEO industry practice
SEO Specialist readiness
Needs reviewLast verified: Not verifiedNext review: Provider source review required
Web designers and marketers improving discoverability, technical site health, content relevance, local visibility, and organic growth.
SEO Specialist readiness is mapped to platform lessons and labs, but still needs a dated official-source review.
- Keyword intent, metadata, headings, internal linking, schema, page speed, crawl, index, and local SEO checklist
- SEO audit and content brief template
- Organic performance and search console interpretation drills
WCAG / UX design practice
Web Accessibility and UX Portfolio readiness
Needs reviewLast verified: Not verifiedNext review: Provider source review required
Web designers proving inclusive design, usability, responsive layouts, design systems, and professional portfolio case studies.
Web Accessibility and UX Portfolio readiness is mapped to platform lessons and labs, but still needs a dated official-source review.
- Accessibility, keyboard, contrast, labels, focus, error messaging, and responsive design checklist
- Wireframe, prototype, usability test, and design-system evidence pack
- Portfolio case study structure for design decisions and measurable outcomes
Certification provider connections
Connect this learning path to the official exam provider.
Google Skillshop
Google Analytics Certification readiness
Use Skillshop for Google product credentials and connect analytics or marketing evidence to learner progress.
Booking partner: Google Skillshop
- Create or confirm the Google Skillshop profile.
- Review the official exam guide, ID policy, delivery options, and reschedule rules.
- Add target exam date, booking status, renewal date, and certificate proof to the learner record.
Google Skillshop
Google Ads Search Certification readiness
Use Skillshop for Google product credentials and connect analytics or marketing evidence to learner progress.
Booking partner: Google Skillshop
- Create or confirm the Google Skillshop profile.
- Review the official exam guide, ID policy, delivery options, and reschedule rules.
- Add target exam date, booking status, renewal date, and certificate proof to the learner record.
Certification provider
Meta Certified Digital Marketing Associate readiness
Confirm the official provider, exam code, delivery rules, ID policy, and reschedule window before booking.
Booking partner: Provider exam partner
- Create or confirm the Provider learner account.
- Review the official exam guide, ID policy, delivery options, and reschedule rules.
- Add target exam date, booking status, renewal date, and certificate proof to the learner record.
Certification provider
HubSpot Content Marketing and Email Marketing readiness
Confirm the official provider, exam code, delivery rules, ID policy, and reschedule window before booking.
Booking partner: Provider exam partner
- Create or confirm the Provider learner account.
- Review the official exam guide, ID policy, delivery options, and reschedule rules.
- Add target exam date, booking status, renewal date, and certificate proof to the learner record.
Certification provider
SEO Specialist readiness
Confirm the official provider, exam code, delivery rules, ID policy, and reschedule window before booking.
Booking partner: Provider exam partner
- Create or confirm the Provider learner account.
- Review the official exam guide, ID policy, delivery options, and reschedule rules.
- Add target exam date, booking status, renewal date, and certificate proof to the learner record.
Certification provider
Web Accessibility and UX Portfolio readiness
Confirm the official provider, exam code, delivery rules, ID policy, and reschedule window before booking.
Booking partner: Provider exam partner
- Create or confirm the Provider learner account.
- Review the official exam guide, ID policy, delivery options, and reschedule rules.
- Add target exam date, booking status, renewal date, and certificate proof to the learner record.
01 Match
Map each Daskerel track to the official provider, exam code, registration page, and verification route.
02 Prepare
Use provider objectives with Daskerel lessons, mock exams, labs, and evidence packs before booking.
03 Book
Send learners to the official scheduling partner while keeping target dates and next actions in the dashboard.
04 Verify
Capture certificate URL, badge, expiry, renewal plan, and portfolio proof after the learner passes.
Study plan
Start with audience, offer, brand, value proposition, user journey, and conversion goal before designing pages or launching campaigns.
Build design skill through wireframes, visual systems, responsive layouts, accessibility checks, content strategy, and performance-aware publishing.
Practise marketing execution with SEO, analytics, email, social, paid campaigns, conversion testing, reporting, and a portfolio-ready client presentation.
Hands-on labs
Create a brand and audience brief with personas, positioning, competitor notes, tone of voice, value proposition, and campaign goal.
Design a responsive website journey with sitemap, wireframes, visual system, landing page, accessibility checks, and mobile states.
Write SEO-ready page copy with keyword intent, title, meta description, headings, internal links, schema notes, and local SEO signals.
Set up a measurement plan with GA4 events, UTM links, conversion goals, dashboard metrics, and reporting cadence.
Plan a digital campaign across organic social, email, paid search or social, budget, creative, audience, landing page, and success metrics.
Package a portfolio case study with design decisions, campaign plan, analytics report, optimization recommendations, and client-ready summary.
Track learning assets
Templates and revision tools for this path.
Exam blueprint checklistWeb Designer and Digital Marketing
Weekly study plannerWeb Designer and Digital Marketing
Command and service cheat sheetWeb Designer and Digital Marketing
Architecture pattern cardsWeb Designer and Digital Marketing
Flashcard revision setWeb Designer and Digital Marketing
Mock exam review sheetWeb Designer and Digital Marketing
Lab evidence templateWeb Designer and Digital Marketing
Interview story builderWeb Designer and Digital Marketing
Portfolio project rubricWeb Designer and Digital Marketing
Final readiness checklistWeb Designer and Digital Marketing
Practice questions
What should a web designer clarify before designing a landing page?
Clarify the audience, offer, conversion goal, brand tone, user journey, required content, accessibility needs, SEO intent, measurement plan, and success metric.
Why should digital campaigns use tagged links and conversion tracking?
Tracking shows which channel, audience, message, and landing page drove useful actions, so marketers can improve spend, content, and conversion instead of guessing.
What makes a web design portfolio credible?
It shows the brief, audience, design choices, wireframes, responsive states, accessibility and SEO checks, launch evidence, analytics, and measurable improvement recommendations.